Ingredient Spotlight: Kakadu Plum

October 14, 2017

Ingredient Spotlight: Kakadu Plum

The article was published on lovekevinmurphy.com

Wave goodbye to dry hair with our HYDRATE regimen, which is formulated with a blend of powerful antioxidants and vitamins to nourish and moisturise your hair. Our ingredient spotlight this week is on Kakadu Plum, a superfruit native to the Northern Australian Territory.

Rich in nutrients, Kakadu Plum contains a blend of powerful antioxidants and is known as the world’s highest source of Vitamin C. To the taste, this fruit has a sweet flavour with a pleasant bitterness at the end (but please don’t eat our HYDRATE-ME.WASH, RINSE, or MASQUE!).

In addition, the Kakadu Plum found in HYDRATE-ME.WASH, RINSE and MASQUE is considered eco-friendly, as our source of this ingredient has developed innovative practices that ensure a sustainable approach in the extraction and manufacturing of this superfruit. Our source practices green chemistry innovation, including a sustainable extraction process with friendly solvents and waste limitation. In addition they work on biotechnology processes to offer renewable sources so as not to disrupt biodiversity, and they use bi-products from the food industry to limit waste. Amongst many other practices, they also protect endemic species by using harvest cultures and encouraging replanting.

Together with the other ingredients in our HYDRATE regimen, Kakadu Plum helps to smooth the surface of the hair and lock in moisture. To learn more about our HYDRATE regimen, click here.


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